As the Senior Coordinator of Web and Content for Brand USA, I managed the quality, performance, and optimization of content on VisitTheUSA.com and its 16 in-market sites to improve visitor experience and partner satisfaction. I also facilitated the implementation of unique layouts and functionality, and ensured the sites and features align with Brand USA’s strategic vision. Below are examples of the campaign pages I have built.
united stories
United Stories is a roving content creation lab, in partnership with Beautiful Destinations, that will tour the country in search of unique stories from local perspectives. A variety of accomplished storytellers will take part in the journey, capturing the individual narratives that form the chapters of America’s diverse story.
ask a local
From beaches to bike trails to breweries, the United States has something for everyone to explore. Hear from the locals themselves and discover the best attractions, places to eat, shopping and much more.
Hear the music
The USA taught the world how to rock - from rock 'n' roll to jazz, bluegrass and hip hop. Come discover the places behind the music.
GOUSA TV
Explore the USA’s must-see places, great outdoors, foodie hot spots, and amazing road trips on GoUSA TV