Sina Weibo is a Chinese microblogging website equivalent to Twitter. With over 445 million monthly active users, Weibo is one of the biggest social media platforms in China. I work closely with Brand USA’s Chinese community managers to create daily posts on this platform. Click below for a detailed view of the posts:
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. By 2018, it was one of the world's largest standalone mobile apps with over 1 billion monthly active users. The strategy I implemented for Brand USA’s WeChat is to provide long-form, itinerary-like content to its followers. Below are examples of this content:
New England Fall Getaways
The New England region, also referred to as the northeastern United States, includes the six states of Maine, Vermont, New Hampshire, Massachusetts, Connecticut, and Rhode Island. In the fall, the scenery of New England region attracts visitors from all over the world. Here, you can capture the colorful changes of the season.
Top 10: Washington
Watch the spectacular scenery of the Pacific Northwest unfold around you with this state’s diverse terrain, rugged outdoors, and hip city attractions. See what awaits you in Washington with some of these exciting destinations below!
Top 10: Colorado
Through the rolling mountains, the deserted desert and the unfathomable canyons of Colorado, this state is undoubtedly a paradise for outdoor enthusiasts. The scenery of every place is worth stopping to savor. What's more, when you come to Colorado in different seasons, the sights will change with the seasons, but you will have unparalleled beauty at all times.
Road Trip through the Great Lakes
The Great Lakes are the collective name for the five connected freshwater lakes in the central and eastern parts of the United States, including Lake Superior, Michigan, Huron, Erie, and Ontario. Near these big lakes, most of them are rich in terrain, beaches and parks, charming towns and bustling cities. Start your Midwest adventure along the Great Lakes!